diff --git a/config.yaml b/config.yaml
index ae00c7d..6767839 100644
--- a/config.yaml
+++ b/config.yaml
@@ -43,6 +43,8 @@ sites:
     web_root: ./dist/dogma-jimfinium
     assets:
       - assets
+    ignore_assets:
+      - assets/videos
     articles:
       - '*.md'
     addons: 
diff --git a/jimsite/assets.py b/jimsite/assets.py
index 8c0d88b..78d05f2 100644
--- a/jimsite/assets.py
+++ b/jimsite/assets.py
@@ -40,12 +40,24 @@ def copy_assets(site: SiteConfig) -> None:
             # Assets are defined relative to the build cache; construct the full path.
             glob.glob(f'{site.build_cache}/{a.lstrip("/")}')
         )
+
+    # Also expand the expressions in the ignore list.
+    ignored_asset_list = []
+    for a in (site.ignore_assets or []):
+        ignored_asset_list.extend(
+            # Assets are defined relative to the build cache; construct the full path.
+            glob.glob(f'{site.build_cache}/{a.lstrip("/")}')
+        )
                
     for asset in expanded_asset_list:
+
+        # Skip ignored assets.
+        if asset in ignored_asset_list:
+            continue
         
         # Construct the destination path analogous to the source path
         # but in the web root instead of the build cache.
-        destination = f'{site.web_root}/{a.lstrip("/")}'
+        destination = f'{site.web_root}/{asset.removeprefix(site.build_cache).lstrip("/")}'
 
         # Delete existing files.
         shutil.rmtree(destination, ignore_errors=True)
@@ -58,4 +70,11 @@ def copy_assets(site: SiteConfig) -> None:
         else:
             continue
     
+    # In cases where the ignored assets are defined at a different
+    # level of the filetree than the included assets, remove them.
+    for asset in ignored_asset_list:
+        destination = f'{site.web_root}/{asset.removeprefix(site.build_cache).lstrip("/")}'
+        shutil.rmtree(destination, ignore_errors=True)
+
+    
     return None
\ No newline at end of file
diff --git a/jimsite/common.py b/jimsite/common.py
index 5478169..0c98bcd 100644
--- a/jimsite/common.py
+++ b/jimsite/common.py
@@ -41,8 +41,6 @@ class SiteConfig(pydantic.BaseModel):
     published: Optional[bool] = True
     git_repo: Optional[GitRepo] = None
     assets: Optional[list] = None
-
-    # TODO: implement ignore for assets
     ignore_assets: Optional[list] = None
     articles: Optional[list] = None
     template_selections: Optional[dict] = {}
diff --git a/jimsite/requirements.txt b/requirements.txt
similarity index 100%
rename from jimsite/requirements.txt
rename to requirements.txt